Conferences & workshops organized by JVWEB

Since July 2026, Google has rolled out AI Overviews and AI Mode in France. AI-generated answers now sit above the classic results and are reshaping how people find, compare and choose. For brands, a new rule applies: ranking well is no longer enough, you have to be cited by the AI.

In this talk, we take stock without the doom, with the data to back it up. What the arrival of AI Overviews really changes, what our first sector-by-sector figures reveal since the French launch, and the GEO levers to stay visible when AI answers instead of the links. Then we open the next chapter: GEA, the advertising that appears directly inside AI answers, and how to get your campaigns, your data and your product feeds ready now.

Walk away with a clear read on what's at stake, concrete ways to act, and a method to build your visibility on both fronts, organic and paid, in the era of generative search.