Conferences & workshops organized by POSITIVE GROUP FRANCE

Three tools for emails, pop-ups and web push notifications: three licences to pay for, siloed data, and time lost switching between interfaces. To improve its e-commerce performance, Fitadium consolidated its marketing stack around a single platform, Positive User. What changed: scenarios that adapt to each customer's behaviour and level, from abandoned carts to a mass-gain program that guides athletes from beginner to expert, with one automation to maintain instead of several separate campaigns. Anaïs Perreau (Fitadium) and Antoine Chevalier (Positive) walk through the trade-offs, the scenarios already live, and what's next: real-time purchase-intent detection.