Conferences & workshops organized by ADDICT MOBILE

 What if the campaigns that deliver the best results aren’t necessarily the ones that create the most value?

During this workshop, we’ll challenge traditional performance marketing assumptions to look beyond ROAS and better understand what truly drives growth. Immediate profitability vs. long-term value, branding vs. performance, web vs. app: using real-world examples, we’ll explore why these approaches should no longer be viewed in silos but rather as different components of a single strategy.

We’ll also explore how creative content, tracking, algorithms, and AI enable us to better measure, manage, and accelerate this growth.

The goal: to shift from asking, “Is my campaign performing well?” to “Is my marketing truly creating value?”