Conferences & workshops organized by YEXT
From French Market Leader to European Champion: Inside Biogroup’s Digital Transformation with Yext
With a network of several hundred laboratories and ambitious plans for European growth, Biogroup is making data management, local visibility, and the patient experience key pillars of its digital transformation.
In this workshop, Biogroup will take you behind the scenes of its transformation with Yext, sharing how the group regained control of its local data, strengthened the online visibility of its laboratories, and built the foundations of a digital presence designed to support its expansion across Europe.
Through a first-hand account of the journey, discover the strategic decisions, challenges, and lessons learned along the way — and how taking control of data can become a powerful driver of visibility, trust, and growth in the healthcare sector.
Speakers:
Aurélie SANS
Senior Account Executive, Enterprise Sales – YEXT
Laurent KBAIER
Communication Director – BIOGROUP
Yext uses AI agents and its Knowledge Graph to manage the information customers discover about a brand,from locations and hours to products, services, reviews, and social content.It keeps that information accurate,consistent and optimized everywhere customers search, including search engines, maps, AI assistants, websites and 200+ digital platforms
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15th, 16th & 17th September 2026
Palais des Festivals et des Congrès de Cannes