Conferences & workshops organized by ORANGE

Today, mobile engagement is taking a new step forward. Your customers are seeking richer, more visual, and intuitive interactions with brands. Beyond simple text notifications, they now expect an interactive, seamless, and secure dialogue that is perfectly integrated into their daily lives.

In this workshop organized in collaboration with Orange, discover how RCS (Rich Communication Services) enhances mobile messaging by bringing the full power of the web and applications. Product carousels, quick action buttons, verified brand logos, and interactive order tracking—all are integrated into the phone’s native messaging app.

We will analyze the direct impact of RCS on engagement and customer value, as well as ROI metrics that demonstrate it’s time to evolve your messaging strategy towards conversational commerce.