Conferences & workshops organized by ADDINGWELL

18 September 2025 11h10 to 11h55 ROOM B EXHIBITOR WORKSHOP

Server-side: Secure Your Marketing Performance – with Ouigo’s Experience

Lost data, misattributed conversions, poorly managed budgets, marketers are facing an environment where traditional tracking is no longer enough. Yet, these obstacles shouldn’t hold back your performance.

Server-Side Tracking has now become a key lever to reliable data, more efficient campaigns, and maximized marketing ROI.

In this workshop co-hosted by Addingwell by Didomi and Yuri & Neil, you will discover:

  • Why server-side has become a true game changer for advertisers.

  • How to secure your analytics data despite the loss of third-party cookies, iOS/Safari restrictions, and adblockers.

  • Ouigo’s experience, showing how server-side boosted measurement reliability and marketing performance.
  • A clear roadmap to kickstart (or accelerate) your own project and achieve measurable impact.

Join us to see how a technical subject can become a strategic advantage for your marketing campaigns!
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Conference Moderator:

Maxime MATAN

Maxime MATAN
Head of sales – ADDINGWELL BY DIDOMI

Speakers:

Romain TOURNIER

Romain TOURNIER
Co-founder – YURI&NEIL

Angélique FALL

Angélique FALL
Responsable Pôle distribution & e-commerce – OUIGO

What if you could finally take back control of your marketing data? Addingwell boosts your performance with a turnkey server-side solution, high availability (99.99% SLA), and no need for internal IT resources. Regain control of your data and maximize your ROAS, thanks to a robust infrastructure. Book a meeting with our experts!

Stand D26 + Workshop

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15th, 16th & 17th September 2026

Palais des Festivals et des Congrès de Cannes