Conferences & workshops organized by BREVO
17 September 2025
16h10 to 16h55
ROOM E
EXHIBITOR WORKSHOP
Smart Loyalty, from CRM to emotional engagement
Today, loyalty goes far beyond points programs: it plays out across all channels, with every interaction, and above all... in your ability to create a lasting emotional connection with your customers.In this workshop, Brevo and Cohort combine their expertise to help you generate more business through Smart Loyalty.
- Brevo Loyalty specializes in personalized, automated, omnichannel loyalty journeys integrated with CRM for real-time, effortless management.
- Cohort specializes in gamified loyalty experiences that encourage your customers to become your best ambassadors on social media.
- Turn your loyal customers into active ambassadors.
- Connect CRM, loyalty, and social media to maximize your reach and impact.
- Effectively measure the impact of your actions on retention and revenue.
- Séraphie de Tracy, Co-founder & CEO of Cohort
- David Benaïnous, Director Mobile & Loyalty at Brevo
Speakers:

David BENAÏNOUS
Director Mobile & Loyalty at Brevo – BREVO

Séraphie DE TRACY
Co-founder & CEO of Cohort – COHORT
Brevo helps build strong customer relationships at scale across all channels. Manage data, campaigns, and messages via Email, SMS, WhatsApp, Push, Chat, and more. Trusted by 500,000+ businesses like eBay, Decathlon, and Carrefour, Brevo delivers great customer experiences, cuts costs, and boosts sales with its intuitive all-in-one platform.
Stand C22 + Workshop
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