Conferences & workshops organized by BREVO

17 September 2025 16h10 to 16h55 ROOM E EXHIBITOR WORKSHOP

Smart Loyalty, from CRM to emotional engagement

Today, loyalty goes far beyond points programs: it plays out across all channels, with every interaction, and above all... in your ability to create a lasting emotional connection with your customers.In this workshop, Brevo and Cohort combine their expertise to help you generate more business through Smart Loyalty.
  • Brevo Loyalty specializes in personalized, automated, omnichannel loyalty journeys integrated with CRM for real-time, effortless management.
  • Cohort specializes in gamified loyalty experiences that encourage your customers to become your best ambassadors on social media.
Together, we will show you how to:
  • Turn your loyal customers into active ambassadors.
  • Connect CRM, loyalty, and social media to maximize your reach and impact.
  • Effectively measure the impact of your actions on retention and revenue.
with
  • Séraphie de Tracy, Co-founder & CEO of Cohort
  • David Benaïnous, Director Mobile & Loyalty at Brevo

Speakers:

David BENAÏNOUS

David BENAÏNOUS
Director Mobile & Loyalty at Brevo – BREVO

Séraphie DE TRACY

Séraphie DE TRACY
Co-founder & CEO of Cohort – COHORT

Brevo helps build strong customer relationships at scale across all channels. Manage data, campaigns, and messages via Email, SMS, WhatsApp, Push, Chat, and more. Trusted by 500,000+ businesses like eBay, Decathlon, and Carrefour, Brevo delivers great customer experiences, cuts costs, and boosts sales with its intuitive all-in-one platform.

Stand C22 + Workshop

Request your free badge

15th, 16th & 17th September 2026

Palais des Festivals et des Congrès de Cannes