What if artificial intelligence, instead of dehumanizing customer relations, actually helped bring the human touch back into them? This conference explores a major paradox: the more technology advances, the higher customers' relational expectations become. Automation, personalization, AI assistants, self-care, agentic AI… where should humans actually step in to create trust, listening, and value? A lucid and inspiring look at how AI can free up time, enrich interactions, and restore a more empathetic, creative, and purposeful role for employees.

Hyper-personalization, data-driven marketing, AI, retail experience, storytelling, social media, influence, creativity, super apps: what are the new key drivers to acquire and retain customers?

This conference reveals concrete strategies reshaping marketing and digital landscapes across the hyper luxury and retail sectors, both in Europe and internationally. How is Vacheron Constantin the watch manufacture operating continuously since 1755 reinventing itself? How are NICETOILE and CAP3000, pioneers of the shopping mall in France, driving foot traffic and re-enchanting the in-store customer journey in the digital age?

Discover unexpected, high-performing strategies presented by two seasoned experts in marketing, innovation, and digital transformation.